(Asma Jamaliyyah). The Names of Beauty. These Names relate to Allah's similarity) and are demanded by the fact that Mercy precedes Wrath and Light erases darkness. The Names of Beauty include such Names as The Friend (al Wali), The Subtle (al Latif), The All Merciful (ar-Rahman). When a traveller is under the influence of a spiritual state in which a Name of Beauty dominates he is filled with ineffable sweetness and joy.